FIFA World Cup 2026 -Pitchside Club Los Angeles
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Client: AB InBev
Location: Santa Monica Pier, Los Angeles
Project Date: June 2026
Professional work done for Momentum Worldwide
Michelob Ultra held one of the largest brand activations on the Santa Monica Pier celebrating the kick-off the the FIFA World Cup 2026. A 2,500-drone show on opening night, celebrity music performances and live viewings of the matches drew in thousands of guests over the 2 weeks. Amongst the numerous smaller activations includes a bespoke central bar, VIP-only lounge, a large trophy replica photo moment and AI-assisted penalty shootout. Overall it was a huge event that took months of preparation to bring to life!
CLOUD-BASED PRESENTATION TWINMOTION CLOUD - A HUGE ASSET
The scale, quantity and complexity of design elements involved in this event meant numerous stakeholders required visibility on the project as things progressed. Web-based Panorama sets, thanks to Twinmotion cloud of Epic Games, were employed in response to this challenge. Similar to navigating google maps/earth, this meant individual parties could, at their own time, navigate the space to observe the realities on-site and make informed design decisions beyond the constraints of static rendered visuals.
Feel free to have a look at a sample below. Computer and smartphone applicable only.
https://twinmotion.unrealengine.com/presentation/3EScxc_q9pXuvHuy
Password: 2DFBhzHrYm
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QR Code Scan for smartphone
CAMERA FLY THROUGHS