Glenfiddich launched their GLENFIDDICH X ASTON MARTIN FORUMLA ONE 16 YEAR OLD limited edition single malt Scotch whisky in the summer of 2025 and as part of that launch, a pop up event in New York City’s Grand Central Terminal sought to make waves in the public eye, both in real life and in the media.   

Set in the Vanderbilt hall of Grand Central Terminal, the event drew in thousands over a mere 2 day activation period with numerous viral social media reports about it. Apart from a pop-up bar to provide free sampling to the public, other activations included a personalized bottle engraving kiosk, a personalized branded-tote bag counter and the BATAK game(reaction-time game typically performed by Formula One drivers). The centerpiece involved displaying a replica of the Aston Martin Formula One car that spoke to the partnership between the 2 well known brands.    

Drawings and render and video samples of presentation material available upon request.