Shell National Wholesale Conference 2023
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Client: SHELL USA
Location: Caesars Forum, Las Vegas
Project Date: May 2023
3D Design Team: Oliver Cobb, Jen D’Agosta, Cara Wohnsigl, Jo Hee Lee
Professional work done for Imagination The Americas, Inc
The Shell National Wholesale Conference was a 4 day event welcoming more than 1500 B2B attendees. Scheduled every 3-years, the aim was to deliver a unique experience by creating a fully branded environment where attendees can be immersed in all solutions leading to a successful business. My involvement within the design team included schematic drawings & the real-time visualization of these spaces through static visuals and a dynamic camera flythrough. It also involved working with production & graphic teams within Imagination.
Real-Time Visuals done in Unreal Engine 5.0(Lumen + Nanite) were extremely useful for internal reviews & client presentations.
It’s visual accuracy & ability to manage numerous 3D assets was crucial to handling a project involving multiple changes & adjustments quickly.
Design iterations could be quickly reviewed, revised & confirmed. Graphic layouts could be seen in their destined positions & revised. Attendee journeys could be experienced first-hand.
Overall, the real-time workflows of Rhino as a DCC to Unreal Engine was instrumental in communicating the designs for the conference.
