VISA Payments Forum 2024

  • Client: VISA
    Location: Moscone Convention Center, San Francisco, CA
    Project Date: May 2024

    3D Design Team: Oliver Cobb, Jen D’Agosta, Jo Hee Lee, Madison Szittai

    Professional work done for Imagination The Americas, Inc

    Photo Credit: Alexis Contreras


VISA Payments Forum 2024 was a 3-4 day event at the Moscone Convention Center in San Francisco. Primarily a B2B event, the design for an expected 500 visitors included a ‘marketplace’ style solutions showcase, a main plenary stage session, and more intimate breakout sessions. 
My involvement was from start to finish, beginning at the RFP pitch through to continued client reviews after & culminating in the eventual on-site delivery of the Payments Forum event.  A huge task centered on ideating and developing strategies that made a business-focused event experiential and yet highly efficient.

My technical involvement as a 3D designer included…
- Schematic drawings of floor plans and structures for fabricators and production to cost (Vectorworks)
- Digital modeling of existing Moscone Convention Center West as a base for spatial designs (Rhino) 
- Digital modeling and visualization of 3D structures for all design interventions (Rhino + Unreal Engine)  

The enormity of the project and the desire for a unified creative approach meant multiple stakeholders and actors were performing all in tandem. 

Real-Time Visuals done in Unreal Engine 5.3(Lumen & PathTracer) were used for both the RFP submission, internal reviews & client presentations.

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APTIV CES 2024