Jaguar x NBA All-Star Week was a 3 day event in San Francisco’s SOMA district in February 2025. The main design intent was to showcase the Jaguar Type 00 concept model as a precursor to a VIP party hosted by Vox Media, SEI LESS & LO KEE. The two primary spaces included a car showcase area and a light tunnel intended for photo opportunities.  

My involvement included the digital modelling & visualization of these spaces with special attention to Jaguar’s brand guidelines surrounding lighting, colors and materiality.